Group 1: (Un)Urban Day 3 – Human-Centred Design Ⅱ

We continued with human-centred design in the afternoon. Reviewed the concepts and process of human-centred design, we also retrieved and rethought the personas and his/her needs. More ideas are added under different categories, which diverges the prospect our product. Further thinking towards our ideas identified a particular direction for final design or sought the common characteristics of ideas and merged them into one. The second phase of human-centred design about ideation is roughly completed.

As the the name suggested, this kind of design process is all about individuals’ desire. Thus, we expanded our recognition of  personas to their daily routine and how could they possibly use the design, which is an opportunity to justify the feasibility of our design. So we moved on to the prototyping stage. Trying to visualise  imaginations and turn them into reality, we  adapted various means to build the prototype. Technology is, obviously, a hot spot. My team designed an app for taxi derivers, whose main challenge is to grasp firm knowledge about London, especially  about road condition. We thought about what functions taxi drivers might need and consider how to build those functions into the app. And the prototype includes users interface of this app called Taxivers. Other teams also have some splendid prototypes like oyster cards with screen at the back updating the transportation information for senior citizens, specially- designed bike for maternity parents to accommodate their children when commuting and smart watch giving direction based on the current location and voice control. We then presented our prototype to other groups.

During those two days, we had a complete cycle of human-centred designed. The desire and needs  of people should drive and dominate the design. However, we didn’t interview or talk to our clients/ target groups, by which means we might lose some possibility of diverging wild ideas. Now it comes to the last stage of design. What shall we do next to further develop our ideas? Iterate, iterate, iterate…


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